Here are our top 10 tips for a successful company logo:
You only have one chance to make a good first impression. In a market that is very competitive, the right name is the key to success. Make sure that it is effective and easy to understand. Do not forget the Internet: what keywords are used by customers to find you online?
2. The logo tells the story of your successful company
The logo is the first message of your company: tell your personal story of the company and the entrepreneurs. How did you get the idea? What has affected the launch of your service or product? Think about why you really stand out from others. What makes you different from the competition? What values do you want to associate with your company?
3. Define your image
After you found the name, you have to start thinking about the style. There are endless possibilities: style, font, colors, symbols and much more. Find colors, images and ideas that together offer the idea or a theme. Rely on sites like bce-online.com logo for inspiration or other researches and ask for the opinion of your employees. Do not rush: an initial research is essential.
4. Independence, but still appurtenant
The logo should express the personality and values of the company or the product and is the first interaction with the customer. Our advice is to check the competition: Distinguish from others, especially in a saturated market, but truth is to remain relevant and maintain relevance in you field.
5. Distinguish between lettering and logo
One of the first choices when you create a logo is to select the type. In this context you should distinguish between logo and lettering. The lettering consists of letters, while the logo is a symbol that expresses the essence of the company. Let’s take the example of Nike, the lettering Nike is written, while the distinctive symbol of Nike, the Swoosh, is the logo.
6. Design first in black and white and later in color!
Many designers recommend to design the logo in black and white first. This is a well-known practice, because every graphic project needs to work in black and white first, as well as business cards with printing options, such as hot foil and screen printing, and due the reliability of faxes, etc. This is not important today, but the black and white rule still applies. When you remove the color, you can concentrate on the structure and the white surfaces without any distractions. When you are done with it, you can focus on the colors, and determine certain feelings in your potential customers.
7. The font
What do you want to communicate with the font over your business? Each character has its own personality. Think about the global image of your company and the impression you want to give, then find a font that expresses it. The font serif, for example, is generally regarded as formal, while a sans serif, with rounded lines, seems rather playful.
8. Don’t get influenced by any trend, but do not be out of fashion either
Trends come and go and Internet only accelerates the succession of the same. Just think of the grunge style of the 90s, the Web 2.0 shadings, or the flat design of today: every graphic based on current trends has an expiration date within a few years. Try to concentrate on the classic rules that are going on in the course of time: the keyword here is simplicity.
A logo must first be versatile and can be identified on both: a large landing page and as a small symbol in a press release. Create multiple versions of your logo, in different sizes and formats, with light or dark backgrounds.
The taste is a personal matter, but the logos of successful brands can inspire and guide you in the right direction. Websites similar to the logo, for example, can provide interesting insights. Once you get enough inspiration, think about our tips and create the next successful logo!